L2O | Branding Strategy and Branding
The L20 platform provides a social, non-traditional learning practice that’s role-modeled to build a safe, positive and personalized learning community. One that allows users to build on an existing body of work (learning) to fuel an experience based on a shared collective knowledge.
The development of the mark led to explorations within the following areas reflecting the essence of the brand:
• Transparency within a learning community where knowledge is open-sourced.
• Spontaneous learning communities.
• Providing the opportunity to reflect upon learning as a cognitive advantage.
• Building a safe, positive and personalized learning community.
• Leveraging the “network effect,” within the context of learning.
The L20 platform provides a social, non-traditional learning practice that’s role-modeled to build a safe, positive and personalized learning community. One that allows users to build on an existing body of work (learning) to fuel an experience based on a shared collective knowledge.
The development of the mark led to explorations within the following areas reflecting the essence of the brand:
• Transparency within a learning community where knowledge is open-sourced.
• Spontaneous learning communities.
• Providing the opportunity to reflect upon learning as a cognitive advantage.
• Building a safe, positive and personalized learning community.
• Leveraging the “network effect,” within the context of learning.
